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In Praise of Personal Pronouns Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and they. Format Each eBook Chapter Before you Write It Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message? Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand. 8 Advantages to Writing a Book as an Entrepreneur As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. 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